SEARCH ENGINE OPTIMIZATION (SEO)
It is a set of strategies that increases the likelihood that your website will rank high in search engine results pages for specific keywords.
Keywords are the words or phrases that people type into the search box when looking for a company like yours. With SEO, you make changes to your website in order to rank higher and higher for keywords that will drive significant traffic to your site (and therefore more sales to your business).
Search engines use complex algorithms to sift through the content of every website on the internet. It curates the searches that you see every day based on the quality and relevance of the content.